SEO Competitor Analysis Services

See exactly why your competitors rank above you, and what it takes to change that

We manually study the businesses already ranking above you, covering keywords, backlinks, content, and (for local businesses) Google Maps visibility, so your strategy is built on evidence, not guesswork.

Request a Competitor Analysis → See the $50 Audit Package
Manually researched, not automated Local & general SEO covered Includes local Map Pack comparison

What’s Included

What an SEO competitor analysis actually covers

Every project we deliver covers these five areas, adapted to whether your business competes locally, nationally, or both.

🎯

Keyword Gap Analysis

The exact keywords your competitors rank for that you don’t, ranked by opportunity, not just volume.

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Backlink Profile Comparison

Where your competitors’ links are coming from, and which of those sources are realistically worth pursuing for your own site.

✍️

Content Gap Review

Pages, topics, and depth your competitors have published that you haven’t, and where your existing content is thinner than theirs.

⚙️

Technical & On-Page Benchmarking

How your site speed, structure, and on-page SEO compare against the sites currently outranking you.

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Local Map Pack Comparison (for local businesses)

Google Business Profile completeness, review count and velocity, citations, and local content compared directly against the businesses currently occupying the top 3 Map Pack spots for your target searches.

Two Kinds of Research

Local SEO competitor analysis vs. general SEO competitor analysis

Both matter, but they answer different questions. Most businesses need one more than the other.

Local Focus

Local SEO Research

  • Compares you against the businesses ranking in your local Map Pack
  • Google Business Profile completeness and category matching
  • Review count, rating, and review velocity
  • Local citation and NAP consistency comparison
  • Best for single-location or service-area businesses
National / General

General SEO Research

  • Compares you against organic ranking competitors, local or not
  • Full keyword and content gap analysis at scale
  • Domain-wide backlink profile comparison
  • Site architecture and technical SEO benchmarking
  • Best for ecommerce, SaaS, or multi-location brands

Included free inside the Advanced Local SEO Audit

A full review of your top 3 local competitors is already built into our $50 Advanced Local SEO Audit. Broader or multi-market research beyond that scope is quoted separately based on depth required.

$50

FAQ

Common questions, answered

What is SEO competitor analysis? ＋
SEO competitor analysis is the process of studying the websites and search visibility of businesses ranking above you, covering their keywords, backlinks, content, and on-page structure, to identify what is giving them an advantage.
What do competitor analysis services include? ＋
This typically includes a keyword gap analysis, a backlink profile comparison, a content gap review, technical SEO benchmarking, and for local businesses, a Google Business Profile and Map Pack comparison.
What is local SEO competitor analysis? ＋
Local SEO competitor analysis focuses on the businesses ranking in the Google Maps Map Pack for your target searches, comparing their Google Business Profile, reviews, citations, and local content against your own.
How much does an SEO competitor analysis service cost? ＋
A full review of your top 3 local competitors is included inside the $50 Advanced Local SEO Audit. Broader or multi-market work is quoted separately based on scope.
Why does this matter for local SEO? ＋
Local search results are relative. Ranking in the Map Pack depends on outperforming the specific businesses already there, so understanding what they do well is often more useful than a generic SEO checklist.

Want to see exactly what your competitors are doing right?

Get a full breakdown as part of the Advanced Local SEO Audit, or ask about a broader review for your market.